Marketing Intelligence

Current Projects | Selected Publications | Selected Presentations

C-BOM Authors at the United Nations

HEALTHY HOUSING

• Project Description: A series of research projects over the next 2-5 years will examine the theoretical and practical aspects of healthy housing. This work will be global in nature with the prime focus on Asia and North America. Research projects fall under Marketing Intelligence and Management in a Global Context. This project will link many current areas of study into a single unifying theory which recognizes trade-offs between different social benefits
• Detailed project description
• Research Team: David Cohen, Robert Kozak, Wellington Spetic, Pavlos Alexiadis, Jennifer Rice
• Related Activities and Publications (see Cohen et al. 2002, Cohen 2003, Cohen et al. 2002, Yamaguchi & Cohen 2000, Cohen & Gaston 1999, Cohen 2000)

HEALTH IMPACTS OF WOOD IN APPEARANCE APPLICATIONS

• Partners: International Environmental Institute
• Project description
• Research Team: Robert Kozak, David Cohen, Jennifer Rice
• Status: on-going
• Related Publications

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CONSUMER DEMAND FOR HEALTHIER HOUSES: AN ASSESSMENT OF WESTERN CANADIAN AND JAPANESE HOUSEHOLDS

• Partners: International Environmental Institute
• Project description
• Research Team: Robert Kozak, David Cohen, Wellington Spetic
• Status: on-going
• Related Publications

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SEGMENTATION OF JAPANESE CONSUMERS BASED ON NINE PERFORMANCE INDICATORS

• Partners: Canadian Mortgage and Housing Corporation
• Project description
• Research Team: David Cohen, Robert Kozak, Rafael Ide
• Status: on-going
• Related Publications

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A MARKET ASSESSMENT OF WOOD USE IN JAPANESE RESIDENTIAL FLOORING AND WINDOWS

• Partners: Forest Renewal BC
• Project description
• Research Team: David Cohen, Robert Kozak, Antje Wahl
• Status: completed project
• Related Publications (see Wahl et al. 2002)

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WOOD USE IN NON-RESIDENTIAL CONSTRUCTION

• Partners: Canadian Forestry Service, Canadian Wood Council, Fletcher Challenge, MacMillan Bloedel, Forintek Canada Corp.
• Project description
• Research Team: Robert Kozak, David Cohen
• Status: completed project
• Related Publications (see Kozak & Cohen 1999, Kozak & Cohen 1997)

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MARKET ASSESSMENT OF THE POTENTIAL FOR OSB IN THE NORTH AMERICAN INDUSTRIAL SECTOR

• Partners: Ainsworth Lumber Co., Ltd.
• Project description
• Research Team: Robert Kozak, Erfan Tabarsi
• Status: project completed
• Related Publications (see Tabarsi et al. submitted 2002)

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Wahl, A., R.A. Kozak, and D.H.Cohen. 2002. An Exploratory Market Assessment of Wood Use in Japanese Residential Flooring and Windows. Forest Products Journal 52(1):51-58.

Cohen, David H., Iain Macdonald and Robert A. Kozak. 2001. "The Japanese Distribution System for Finished Building Products: In Transition". 91 pages. (pdf file: 330KB)

"Housing Exports: Trends and Changes in Japanese Building Regulations" (link to CMHC's website)
by David Cohen and Christopher Gaston
This report prepared for CMHC provides an in-depth assessment of the four key issues driving the sweeping changes taking place in Japan's housing industry: Revised Building Standard Law, mandatory 10 year product warranties, Housing Quality Assurance Law (HQAL), and new Government Housing and Loan Corporation (GHLC) criteria

Cohen, David H. and Lily Lee, 2000. A China Market Profile for Wood Products. Prepared for the Province of British Columbia June, 2000 63 pages.

Cohen, David H. and Ilan Vertinsky, 2002. China’s Natural Forest Protection Program (NFPP): Impact on Trade Policies Regarding Wood. Prepared for CIDA with the Research Center for Ecological and Environmental Economics, Chinese Academy of Social Sciences 63 pages.

Wahl, Antje, D. H. Cohen, R.A. Kozak and C. Gaston, 1999. The Japanese Market for Wood Flooring and Wood Windows. Prepared for Forest Renewal BC (Victoria, BC) in cooperation with Forintek Canada Corp. 60 pages.

Kozak, R.A. and David H. Cohen. 1999. Architects and structural engineers: An examination of wood design and use in nonresidential construction. For. Prod. J. 49(4):37-46.

Cohen, David H., N. Vidal, W. Spetic, R. Ide and R. Kozak, 2002. Preliminary Assessment of Japanese Homebuyer Segments Survey. Prepared for Canadian Mortgage and Housing Corporation, September, 2002. 36 pages.

Tabarsi, E., R.A. Kozak, D.H. Cohen, and C. Gaston. A Market Assessment of the Potential for OSB Products in the North American Office Furniture and Door Manufacturing Industries. Accepted for publication in the For. Prod. J., May 2002.

Cohen, David H. Akira Yamaguchi and John Spengler, 2002. Case Study of An Environmental Residential Building System For Hokkaido, Japan, Accepted for publication June 2002 for peer reviewed book “Information, Buildings and the Environment, Blackwell Publishing Ltd. Oxford UK

Cohen, David H. 2003. Changing Populations, Changing Houses” Accepted for publication June 2001 as a chapter in Book currently in press titled Aging and Health: Environment, Work and Behavior, a report on An International Symposium hosted by the Teikyo–Harvard Program, Harvard School of Public Health, Boston, Massachusetts

Cohen, D.H. and R.A. Kozak. 2002. Research and Technology: Market Driven Innovation in the Twenty-First Century. For. Chron. 78(1):108-111.

Yamaguchi, Akira and David H. Cohen. 2000. “Case Study of An Environmental Residential Building System for Hokkaido, Japan” published in the Proceedings for the World Conference on Timber Engineering 2000 (on CD-ROM and hard copy): Engineered Wood Building Technology for the New Millennium. University of British Columbia, Vancouver BC. 7 pages

Cohen, David H. 2000. “The New Building Regulations in Japan: Creating Opportunities for High-Tech Wood Products" Presented at Sixth International Timber Construction Conference Sponsored by a consortium of European Post Secondary Educational Institutions. Garmisch Partenkirchen, Germany. Published in the Proceedings 11 pages.

December 6, 2002. Cohen, David H. “ Trends in North American Wood Construction and Products”. Presented at Eighth International Timber Construction Conference (IHF 2002) Sponsored by a consortium of European Post Secondary Educational Institutions. Garmisch Partenkirchen, Germany article published in proceedings.

Kozak, R.A. and David H. Cohen. 1999. Architects and structural engineers: An examination of wood design and use in nonresidential construction. For. Prod. J. 49(4):37-46.

Development of successful “Conference on Factory Built Components & Housing Systems” in Vancouver (March 18-19, 2001 and Montreal (March 20-21, 2001) in cooperation with the Centre for Advanced Wood Processing – CAWP (UBC), University of Laval (Quebec) and Forintek Canada Corporation. Proceedings available through CAWP (UBC).

Kozak, R.A. and D.H. Cohen. 1997. How specifiers learn about structural material. Wood and Fiber Sci. 29(4):381-396.

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November 18, 2003. Cohen, David H. "Fundamental Drivers of Change in Japan: Impacts on Housing, Building Materials and Canadian Exports". Talk presented under the C-BOM Speaker Series. Vancouver, BC Canada

January 14, 2003. Cohen, David H. and Robert A. Kozak, R. Ide, N. Vidal and W. Spetic. "What do Japanese Homebuyers Want? – A Brief Summary of Results of Consumer Survey Conducted in 2001". Presented at The Truck Loggers Association Annual Convention and Trade Show, International Trade Forum. Vancouver, BC Canada

December 6, 2002. Cohen, David H. "Trends in North American Wood Construction and Products". Presented at Presented at Eighth International Timber Construction Conference (IHF 2002) Sponsored by a consortium of European Post Secondary Educational Institutions. Garmisch Partenkirchen, Germany

September 26, 2001. Cohen, David H. "China: Wood Use, The Logging Ban and Entry into the WTO" Presented at the 3rd Annual Asian Housing Export Conference, Seattle Washington USA.

June 29, 1999. Cohen, David H. and Christopher Gaston. "Interdisciplinary Methodologies for Market-Driven Research in Japan". Presented at Marketing Research and Communications Session at 53rd AGM of the Forest Products Society. Boise, Idaho USA (page 11 of Biographies and Abstracts).

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Kozak, R.A. and C. Gaston. 2002. "Forest Products Annual Market Review, 2001 - 2002". Chapter 7: Trends in Sawn Softwood Markets. Published by the Economic Commission of Europe and the Food and Agriculture Organization of the United Nations. United Nations Publications, ISSN 0259-4323 (Timber Bulletin - Volume LV (2002), No. 3. p. 83 - 101.
http://www.unece.org/trade/timber/docs/rev-02/chap-7.pdf

Cohen, D.H., C. Gaston and R.A. Kozak. 2001. "Forest Products Annual Market Review, 2000 - 2001". Chapter 4: Influence on Japanese Demand for Wood Products. Published by the Economic Commission of Europe and the Food and Agriculture Organization of the United Nations. United Nations Publications, ISSN 0259-4323 (Timber Bulletin - Volume LIV (2001), No. 3. p. 33 - 42. http://www.unece.org/trade/timber/docs/rev-01/chap-4.pdf

Gaston, C. and R.A. Kozak. 2001. "Forest Products Annual Market Review, 2000 - 2001". Chapter 6: Sawn Softwood - Consumption, Production and Trade. Published by the Economic Commission of Europe and the Food and Agriculture Organization of the United Nations. United Nations Publications, ISSN 0259-4323 (Timber Bulletin - Volume LIV (2001), No. 3. p. 57 - 72. http://www.unece.org/trade/timber/docs/rev-01/chap-6.pdf

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