Objectives of proposed research instruments by audience

Audience and Assessed Aspects	Survey	Document analysis and Interviews
Governments
Economic, social or environmental	To study perceptions on expectations and effects of 3rd-party certification	To study perceptions on expectations and effects of 3rd-party certification
Forest industry
Environmental	To study the extent of behavioural change prompted by forest certification	To study the extent of behavioural change prompted by forest certification
Social	To assess certification effects on social (aboriginal and non-aboriginal) issues	To assess certification effects on social (aboriginal and non-aboriginal) issues
Economic	To evaluate certification effects on trade, market access and pricing	To evaluate certification effects on trade, market access and pricing
Certification auditors
Economic, social or environmental	To study perceptions on effects of 3rd-party verification
Retailers
Economic	to assess certification effects on marketing and consumer preferences and perceptions	to assess certification effects on marketing and consumer preferences and perceptions
First Nations
Social or economic	To assess certification effects on community issues	To assess certification effects on community issues